Apple, for its part, bought a startup called AI Music last month and is preparing to launch a “dedicated classical music app” sometime this year.įinally, SoundCloud has embraced fan-powered royalties – and its prominence among emerging artists – as has Tidal, following a reportedly $297 million sale to Jack Dorsey’s Square roughly one year back.Music streaming platform and online music store operated by Amazon It’s hardly a secret that Spotify has dropped billions on podcasts (and “bookcasts”) – reportedly achieving faster spoken-word growth than Apple Music in the process. But as highlighted, they’re also working to diversify their offerings and appeal to both users and artists.

Of course, competing streaming platforms don’t have access to Amazon’s massive shipping infrastructure and considerable processing capabilities.

Over the weekend, the Amazon-owned video-streaming service released a “fully immersive music special” based on The Weeknd’s Dawn FM – while simultaneously rolling out an exclusive Amazon Music EP as well as “an exclusive merch capsule” for the special. The ecommerce giant is likewise capitalizing upon the reach of Prime Video to stand out in the crowded music-streaming arena.

Needless to say, artists could plug some of these exclusive items in their Spotlight messages – possibly as part of broader deals with Amazon. Besides the initially noted pitching and promotional tool, Amazon Music unveiled an artist merch store in 2021, including exclusive items from several creators.

Amazon music for artists